Football News

Manchester City FC extend Qualtrics partnership

Manchester City FC have announced a partnership extension agreement with the creator of Experience Management (XM) solutions, Qualtrics.

Qualtrics has been an Official Partner of the club since 2021 and now will expand its role of Official Experience Management Software Partner. 

Man City and Qualtrics have been working together over the last four seasons, with City using Qualtrics’ system to receive and analyse feedback from the match-attending fans to improve the experiences. 

Tom Boyle, VP, Global Partnerships Marketing & Operations at City Football Group, commented:

We are pleased to extend our partnership with Qualtrics as we continue to look for ways to improve our matchday offering and other experiences beyond matchday for our fans. In recent years, we have seen increased matchday satisfaction results and Qualtrics have played a key role in helping us to understand and improve our services.

We’re looking forward to building on this fantastic work during the next term of the partnership and in the future.

Brad Anderson, President of Products and Engineering at Qualtrics, said:

Fans are the fuel in any football club and being able to continue to learn what fans want from the matchday experience is gold. With our strategic partnership, the club can amplify fan voices to drive deeper connections and take fan engagement to new heights.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

UFC partners with Drip Water

Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…

2 hours ago

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

14 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

14 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

22 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

22 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

23 hours ago