Cricket Canada has announced a partnership agreement with global beverage giant Coca-Cola, on-boarding it as its Official Beverage Sponsor.
The partnership will see Coca-Cola brand BODYARMOR become the Official Sports Drink of Cricket Canada.
The deal will have Coca-Cola branding featured on the official kits and training gear of Canada’s National Team Programs. The two parties will also work on various fan engagement activities over the course of their partnership.
Rashpal Bajwa, President of Cricket Canada, commented:
“We are delighted to welcome Coca-Cola to the Cricket Canada family. Coca-Cola’s commitment to fostering a sense of community aligns seamlessly with Cricket Canada’s mission to promote inclusivity and diversity amongst our athletes and fans. Collaborating with a leading global icon like Coca-Cola is a testament to the growth of cricket in Canada and the exciting future that lies ahead for the sport. As we prepare for the 2024 ICC Men’s T20 World Cup and a wide slate of upcoming events for National Team Programs, we believe this partnership will not only elevate the profile of our National Teams but also contribute to the overall growth and development of the sport across Canada.“
Rahul Srinivasan, CEO of Boundaries North, added:
“This partnership is not only a reflection of the achievements and accomplishments of our National Team programs but also of the new opportunities available to brands that want to align themselves with the growth of cricket in Canada. We are very eager for our nationwide cricket programs to create engagement with incredibly passionate fans, participants and their communities over the next several years as the sport continues its rapid rise.“
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