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Coca-Cola partners with UEFA EURO 2024

Coca-Cola partners with UEFA EURO 2024

October 30, 2023

Coca-Cola has been revealed as an Official Partner of the 2024 UEFA European Football Championship, commonly referred to as “UEFA Euro 2024”, which is set to take place in Germany between June and July next year. 

Serving as the Official Non-Alcoholic Beverage Sponsor of the event, Coca-Cola will get branding presence on LED pitch-side boarding, digital rights and also across fan zones and fan villages. Coca-Cola products will also be present at the stadiums on matchdays. 

Also Read – UEFA Euro 2024 Sponsors

Guy-Laurent Epstein, Marketing Director, UEFA, said:

We are excited to welcome back Coca-Cola as a sponsor for UEFA EURO 2024. For more than three decades, Coca-Cola has played an essential role in the competition by uniting people, and providing fans with unforgettable and innovative experiences. We look forward to building upon this heritage and continuing this journey together.

Javier Meza, Marketing Senior Vice President of Coca-Cola in Europe, added:

We are excited to be continuing our support with UEFA EURO 2024 in Germany and aligning our brand with such an iconic global sporting occasion, where the magic of human connection comes to life through those shared passionate moments of anticipation and jubilation from fans and football players alike.

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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