Coca-Cola prolongs PGA Tour partnership for additional five years

Coca-Cola has announced a five-year sponsorship extension with the PGA (Professional Golfers’ Association of America) Tour, which will see it continue on as the North American professional golf tours organiser’s official soft drink as well as a “proud partner” of the season-ending Tour Championship.

The PGA Tour will continue to serve Coca-Cola products at the majority of its competitions through 2027, including the Tour Championship and the PGA Tour’s FedEx Cup Playoffs championship.

The Tour Championship has been sponsored by Coca-Cola since 2002. From 2002 to 2015, the beverage giant served as the tournament’s presenting partner before becoming a “proud partner” in 2016.

The new agreement builds on Coca-Cola’s previous partnership with the PGA Tour, which saw the company assisting the 2020 launch of an exhibition competition to generate money for charity partners in the wake of the COVID-19 outbreak.

The Tour Championship Charity Challenge has continued to be held every year. The 2022 edition brought in over US$1.3 million in addition to the US$5.5 million that the event had already donated. With Coca-Cola’s support, the event is expected to go on as planned.

Speaking about the development, Brian Oliver, PGA Tour Executive and Vice President for Corporate Partnerships, said:

“We look forward to building upon our relationship with Coke as the official soft drink of the PGA Tour as we proudly serve their products at many of our tournaments and TPC properties, and work with them to utilise golf as a platform to create meaningful change in its community in Metro Atlanta and beyond.”

Alex Urban, Executive Director, Tour Championship, added:

“Coca-Cola is a brand that is synonymous with Atlanta, and to have had them associated with the Tour Championship for more than two decades has significantly elevated the tournament’s stature within Atlanta’s sports landscape. With their continued support as a proud partner, it opens the door to new and exciting opportunities for us to continue building the reputation of this event while ensuring our impact in the local community remains a priority.”