Global beverage giant Coca-Cola has renewed its partnership for the 2022 Esports Awards, which will see it return as the Official Beverage Partner of the tournament.
The partnership will see Coca-Cola create an exclusive VIP activation during the event and also present the Esports Personality of the Year award. Coca-Cola will also be unveiling its new League of Legends: Wild Rift-themed cans during the Esports Awards ceremony.
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Scott Hollingsworth, Chief Operating Officer, Esports Award Event, said:
“Young companies like ours dream of working with a world-class team at Coca-Cola Consolidated. Expanded roster, cool product drops and an enhanced experience at our live event venues in Charlotte, all of our fans and participants will benefit from this relationship.“
Leo Faria, Global Head of Wild Rift Esports, added:
“Coca-Cola helped launch what is now the biggest esports on the planet, League of Legends Esports, so I am thrilled that they see a future in Wild Rift Esports as well.“
Michael Ashford, CEO of the Esports Awards, commented:
“It is always an honour to welcome a partner for another year. Last year with Coca-Cola we were able to create some very special memories for our attendees , and I look forward to doing it again in Las Vegas in 2022.“
Jason Rawlins, Senior Manager, Entertainment at The Coca-Cola Company, said:
“We’re excited to partner with Esports Awards again to honour and celebrate the best and brightest stars in the industry. Coca-Cola is proud to play a part in the lives of gamers across the world and we’re excited to continue delivering refreshment and upliftment during your gaming moments for years to come.“
Coca-Cola previously teamed up with the Esports Awards in 2021.
Aside from Coca-Cola, the Esports Awards event has already teamed up with a number of brands, which include: Amazon Music, Lexus, Verizon, Plarium, Roland, Truman Factory, Secretlab, AimLab, Leukemia & Lymphoma Society, Sizzle Creative, and Tyson Foods.
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