American tennis player Coco Gauff has been announced as the latest global brand ambassador of German luxury car brand Mercedes-Benz, following a new partnership agreement. The deal will see the 21-year old two-time Grand Slam winner join as the face of the brand and headline various campaigns along with joining former tennis legend Roger Federer as a Mercedes-Benz tennis ambassador.
Coco Gauff, commented,
“For me, tennis has always been about more than just winning. It’s about growth, passion and determination. That’s why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries.”
Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes-Benz AG, added,
“Coco Gauff is an exceptional athletic talent – focused, resilient, and unafraid to lead. As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact both on and off the court makes her an outstanding ambassador. We’re honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide.”
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