Cole Palmer joins the Gopuff family

English and Chelsea footballer Cole Palmer has announced a new multi-year partnership with instant commerce brand Gopuff which will see the launch of “COLE’D,” a new line of premium ice products designed to elevate everyday moments, launching exclusively on Gopuff. Palmer will be involved in developing COLE’D from scratch and will work with the conception and creative direction along with packaging and content as well. The COLE’D collection will include the COLE’D Pebble Ice with Electrolytes, COLE’D Premium Craft Ice Spheres and the COLE’D Traditional Ice Cubes.

Cole Palmer, commented,

“Gopuff was already part of the routine, so when they came to me with the idea, it just made sense. What started as a bit of fun turned into something proper. I’ve been involved in everything – the product, the packaging, the content – and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of.”

Yakir Gola, co-CEO and co-founder of Gopuff, added,

“Gopuff has become the platform where the world’s best athletes and creators come to do things differently, turning bold ideas into products our customers love. With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice. By partnering with one of the best footballers in the world, Cole Palmer, we’re continuing to bring first-of-their-kind products directly to our customers.”