Cole Palmer teams up with Gopuff to launch new ice products
English footballer Cole Palmer has announced a multi-year partnership with instant commerce brand Gopuff to launch “COLE’D,” a new line of premium ice products.
The 24-year-old Chelsea FC midfielder will be involved in developing COLE’D products from scratch and contribute to the conception and creative direction for everything — from packaging to content.
The COLE’D collection, launching exclusively on Gopuff, will include: COLE’D Pebble Ice with Electrolytes, COLE’D Premium Craft Ice Spheres, and the COLE’D Traditional Ice Cubes.
On his partnership with Gopuff, Palmer commented:
“Gopuff was already part of the routine, so when they came to me with the idea, it just made sense. What started as a bit of fun turned into something proper. I’ve been involved in everything – the product, the packaging, the content – and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of.”
Yakir Gola, Gopuff co-CEO and co-founder, added:
“Gopuff has become the platform where the world’s best athletes and creators come to do things differently, turning bold ideas into products our customers love. With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice. By partnering with one of the best footballers in the world, Cole Palmer, we’re continuing to bring first-of-their-kind products directly to our customers.”
