Rahul SahaFollowing are the organisations acting as official sponsors and partners of the CONMEBOL Copa América, the premium continental men’s football competition in South America, and enjoying a strong branding presence across its physical and digital assets for its 48th edition, which is set to be held in the US from June 20 to July 14, 2024.
Official Sponsors
Betano
In February 2024, Betano, an online gaming operator owned by Kaizen Gaming, was announced as an official sponsor of CONMEBOL (South American Football Confederation), having signed a four-year deal set to run until the end of 2028.
The partnership is aimed at giving fans the opportunity to place bets through the Betano platform and experience the tournament on a whole new level.
Mastercard
The New York-headquartered American financial services corporation has been a partner of the competition since 1991. CONMEBOL last extended this deal in January 2023 to run until 2026.
The current deal will see Mastercard continue to serve the Copa América as an official sponsor in the financial services and payment services category. Mastercard also acts as a partner of the Copa Libertadores Femenina in accordance with this agreement.
Mastercard also works with CONMEBOL to create campaigns and promotions for its customers.
Michelob Ultra
In December 2023, CONMEBOL secured a sponsorship agreement with drinks conglomerate AB InBev, which made its light beer brand Michelob Ultra the official global beer of the 2024 Copa America.
As per the deal, Michelob Ultra is to be integrated into stadium and training facilities across the US for the tournament, host special activations at fan fests, and sponsor the “Superior Player of the Match Trophy” and locker room celebrations.
Along with its global sponsorship designation, Michelob Ultra also secured Argentine superstar Lionel Messi as a brand ambassador for the tournament.
Puma
In December 2023, German sportswear and apparel giant Puma signed a three-year partnership agreement with CONMEBOL for all club and national team matches until 2026.
Beginning in 2024, the deal entails sponsorship of various CONMEBOL tournaments, such as the Copa América, the Copa Libertadores, and the Copa Sudamericana.
As part of the deal, Puma produces official match balls, referee kits, and staff kits for the tournaments, as well as sports equipment for other sports such as futsal, beach football, and women’s football, also covering the pre-Olympic and youth categories.
