Cricket Australia extends 4 Pines deal

Australia’s cricket governing body Cricket Australia (CA) has announced an extension of its partnership with 4 Pines. The one-year extension will see 4 Pines Brewing Co. continue on as the Official Beer of the Australian men’s national cricket team. 

The extension will also see 4 Pines continue to work on fan experiences and organise multiple campaigns with Cricket Australia.

Shane Norrish, Landcare Australia CEO, commented:

“Landcare Australia is proud to continue our partnership with 4 Pines, a company committed to sustainability and enhancing Australia’s natural environment. Following the success of last season’s 4 Pines Fours, we planted thousands of native trees, shrubs and grasses that will enhance local habitat, increase biodiversity and improve wildlife connectivity in the landscape.

“The partnership is an ongoing example of how corporate Australia can make a meaningful difference with Landcare in protecting our natural assets in conjunction with local communities.”

Stephanie Beltrame, Cricket Australia Executive General Manager Broadcast & Commercial, added:

“We’ve been very impressed with the passion and energy 4 Pines has brought to Australian Cricket. Alongside their commitment and investment directly in cricket, they have done some amazing work off the field through their partnership with Landcare Australia. We are delighted to renew and look forward to working closely with them across this summer of cricket.“

Todd Atkinson, 4 Pines CEO, said:

“We’ve loved celebrating the success of the Aussie men’s team over the past year, the drinks break never tasted so good. We now look forward to bringing people together again over a 4 Pines to watch more great cricket in the next 12 months. To help celebrate our team’s success, for every 4 scored this summer of cricket, 4 Pines will once again plant 4 trees, shrubs or grasses, up to 44,444 in total, to help regreen the country through our partnership with Landcare Australia.

“Earlier in the year, we saw the powerful outcome of last season’s planting commitment at Cape Jervis, SA. Close to 100 acres were seeded with carefully selected species native to the Cape area to enhance landscape connectivity, improve biodiversity and provide long-term habitat for threatened species including the Glossy Black Cockatoo.“