CSA inks new deal with Radar Tyres

Cricket South Africa (CSA) have roped in Radar Tyres as the Official Headline Partner and Associate Team Partner for the South African national men’s, women’s and U19 men’s and women’s teams. Radar Tyres will be the Official Headline Partner to the South African men’s and women’s T20I teams and serve as an Associate Partner to the South African men’s, women’s Test and ODI teams. Additionally they will take up the role of an Official Partner for the South African U19 men’s and women’s teams. Radar Tyres will have branding presence on the South African playing kits.

Pholetsi Moseki, Chief Executive Officer, Cricket South Africa, commented,

“CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and 

commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans. Radar Tyre’s support also reinforces CSA’s commitment to access, excellence and inclusion, strengthening our ability to drive high performance across all levels.”

G.S. Sareen, Founder, President and CEO of Omni United, added,

“Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas, marks a significant milestone in our global brand journey. his partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand. It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers. Lastly, we would like to thank Team ITW Universe for stitching this partnership with CSA and building the brand Radar here in South Africa.”