For the 2022–23 season, Premier League club Crystal Palace have named BK8 their Official Asian Betting Sponsor.
LED advertisements during Palace home games and player activation videos broadcast in Asia are both included in the arrangement with the Asian online betting company.
In accordance with the conditions of the agreement, BK8 will also assist Palace in their efforts to help local youth from diverse and under-represented backgrounds in south London find jobs at the club, in the larger sports industry, and beyond.
In summer 2021, BK8’s deal with Norwich City was terminated because of controversial social media posts, just three days after the agreement.
Commenting on the deal, BK8 Managing Director Michael Gatt said:
“We are delighted to officially partner with Crystal Palace and support their ongoing work in the community to help empower young people seeking employment through football and sport.”