Premier League side Crystal Palace have announced Italian sports apparel company Macron as their new technical kit partner. Macron previously had a deal with the South London club from 2014 through 2018 and is now set to replace Puma as the Eagles’ new technical kit partner.
The Italian sportswear brand will supply Palace all matchday kits as well as a wide range of training wear, travel garments and accessories from the forthcoming season onwards, which will be the club’s tenth consecutive season in the Premier League.
Commenting on the deal, Crystal Palace’s Commercial Director Barry Webber said:
“Macron is an ambitious sports brand known for its innovation in materials as well as its style, and having formed an excellent working relationship with them in the past, we are pleased to be collaborating on Crystal Palace kits once again.
“We look forward to presenting the new strips to supporters in the coming weeks, alongside our new front of shirt sponsor Cinch.”
Macron Senior Sports Marketing Manager Ross Cook added:
“We are delighted to be working again with Crystal Palace Football Club having had such a positive relationship together, and to re-partner with such a strong club which has a long and rich history, is something very special for us.
“We have already started working hand in hand with the club to develop unique and exclusive collections created for their elite athletes as well as an extended apparel range for fans, all of which are driven by technical innovation, stylistic research, attention to detail and Italian flair alongside adapting to the club’s history and traditions.”