This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Crystal Palace Football Club (CPFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
The Bologna-headquartered Italian sportswear brand returned as Palace’s kit supplier ahead of the 2022/23 season, having previously served the club in that role between 2014 and 2018.
In June 2024, Crystal Palace FC announced NET88 as their men’s first team’s official front-of-shirt sponsor for the 2024/25 season.
The record two-year deal entails NET88 acting as a principal club partner, with its logo also featuring on the team’s official training wear.
In addition to the shirt branding, NET88, which provides online gaming services, also receives visibility across Selhurst Park, the Palace men’s team home ground, on matchdays as well as on the official CPFC website.
The NET88 sponsorship, ever since its announcement, has been mired in controversy owing to the company’s murky background. Interestingly, as observed in October 2024, NET88 was removed altogether from the listing of official Palace partners on the club’s website.
CPFC signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in December 2021 to launch their own Fan Token.
As the Official Fan Token provider of the club, Socios.com helps Palace offer their fans a chance to obtain Fan Tokens ($CPFC) that will allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.
In October 2023, CPFC announced a partnership agreement with ComAve, an e-commerce platform, and Tamias, a point-of-sale software programme, to launch a new app for their supporters.
The app, which launched on December 1, 2023, offers a range of unique benefits and services to the Palace fans who download it, including exclusive offers and discounts for local restaurants and national brands.
The Israeli social trading and multi-asset brokerage company has served as the club’s Official Investment Partner since 2018.
Branding rights aside, the deal allows Eagles fans to join the eToro FC community and learn more about crypto assets and investing, while also being offered competitions to win match tickets and other exclusive prizes.
The last renewal of the partnership between the two parties was announced in July 2023, with the new deal also making eToro a “key” sponsor of the Crystal Palace senior women’s team.
Launched in May 2015, iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly-owned subsidiary of Currys.
In September 2023, iD Mobile signed a two-year partnership deal with the Eagles.
The deal displays prominently iD Mobile’s branding on pitch-surrounding LED boards during Palace matches as well as on the club’s official website.
Belgium-based logistics company Ziegler announced a partnership deal with CPFC in October 2023 with the aim of expanding its presence on the supply chain map.
As part of the three-year deal, the Ziegler logo is to be displayed at different touchpoints around the CPFC home ground, Selhurst Park, including stand and pitch-side LED displays and 100+ stadium screens.
The Vesterbro, Copenhagen-based Danish beer brand is the Official Beer of CPFC, with the brewery holding pouring rights inside Selhurst Park.
The global retailer and manufacturer of hand tools and storage products also serves CPFC as one of their Official Partners.
The British energy company has acted as the Official Energy Partner and Official Shirt Partner of CPFC Academy since August 2016.
The deal entails Utilita serving as the front-of-shirt sponsor for the Palace academy’s matchday kits while also including other fan engagement activations.
The Blackpool-based digital advertising agency also serves CPFC as one of their Official Partners.
The London-based global payments solutions provider was announced as the club’s official affinity card partner in June 2024.
Apart from branding rights, the three-year deal entails Guavapay releasing limited-edition, Palace-themed MyGuava Cards to offer Eagles fans exclusive rewards.
In September 2024, Crystal Palace FC entered a partnership with the Illinois Officer of Tourism, which made its “Enjoy Illinois” brand the Official Destination Partner of the club.
As part of the partnership deal, Enjoy Illinois enjoys branding presence on the sleeve on the Palace men’s first team’s training wear as well as LED boards at Selhurst Park, interview backdrops, and in-stadia TVs. Enjoy Illinois also sponsors the halftime challenge at Selhurst Park, while also hosting several other fan engagement activities and giveaways.
In September 2024, Crystal Palace FC announced a partnership agreement with energy drinks brand Red Bull, roping it in as the Official Energy Drinks Partner of their men’s and women’s first teams.
The deal sees Red Bull enjoy branding presence at Selhurst Park via pitch-side digital ribbon, crowd-facing LED boards, and in-stadia TV screens and drinks hardware. Red Bull products are also made available in select kiosks.
Kure, a functional water beverage company, signed a partnership agreement with Crystal Palace FC in August 2024, thus becoming the official oxygen water partner of their men’s and women’s first teams as well as the academy sides.
As part of the partnership, Kure’s products are to be made exclusively available to the aforementioned outfits as well as at Selhurst Park.
Crystal Palace FC announced a two-year partnership agreement with ventilation solutions provider EFAM Air in August 2024, thus roping it in as their Official Ventilation Partner.
The partnership entails EFAM Air enjoying a branding presence on the stadium advertising boards at Selhurst Park, acting as a local partner of a “Premier League Kicks” session, and working with the club to provide specially-abled fans a platform to participate in disability sports.
CPFC have been partners with the industry-funded BeGambleAware charity since April 2018 in an attempt to raise awareness regarding the negative implications of gambling.
Boxpark Croydon, a community-focused food, entertainment, and culture hub, signed a contact renewal agreement with Crystal Palace FC in August 2024 for the 2024/25 season.
As part of the local partnership, Boxpark Croydon offers all Palace season ticket holders, members, and staff exclusive offers.
GamStop is a free national self-exclusion scheme for online gambling for people living in Britain. It helps people deal with their gambling addiction by excluding them from all gambling sites operating in the UK for a period of their choosing.
Crystal Palace FC are the first Premier League club to partner with GamStop. Since March 2021, the two have been working together to raise awareness regarding gambling addiction and how to overcome it, promoting GamStop as a veritable solution.
British football nutrition specialist Soccer Supplement was announced as CPFC’s official Supplements Supplier in October 2021.
Apart from branding rights, the deal entails Soccer Supplement providing the club with its products in order to aid their players in improving fitness, performance, and recovery.
The two parties last officially renewed their partnership in August 2023.
Based out of Epping, Essex, UTL Group comprises four companies: UTL Document Solutions, UTL Telecom Solutions, UTL Cabling Solutions, and UTL Security Solutions.
UTL and the Eagles joined hands during the 2023/24 season, with the former coming on board as the club’s main supplier of managed print and document solutions, providing a fleet of Konica Minolta devices and PaperCut Print Management software.
Train Hugger describes itself as a “green train ticketing platform” aiming to encourage the British public to undertake train travel as a more sustainable travelling option, while also partnering up with businesses to undertake tree-planting projects across the UK.
It was in March 2023 when the Eagles announced a three-year partnership agreement with the UK’s first-ever green train booking service.
As a CPFC Local Partner, Train Hugger plants a tree every time a train ticket is purchased through its platform to attend home and away matches of the Crystal Palace senior men’s team.
Pukka Pies, an England-based pie maker, signed a partnership agreement with Crystal Palace FC to become their official local partner for the 2024/25 season in August 2024.
As part of the deal, match-going Palace fans are able to treat themselves to a wide flavour of Pukka Pies available each matchday at Selhurst Park.
Concept Building Services (Southern) Limited, a construction business, announced in August 2024 its partnership agreement to become one of Palace’s Local Partners.
Concept Building Services thus also became the first CPFC local partner to make a donation to the Palace academy to facilitate career advice and opportunities for the players therein as well as support to the club’s associated charities.
As part of the deal, Concept Building Services also offers Palace academy students opportunities to learn about the construction industry, also offering advice, mentoring, apprenticeships, and industry life skills while they continue at the academy and also for those who may need to maintain a football-work balance going forward.
Kent-based law firm Thackray Williams agreed to a partnership agreement with Crystal Palace FC in August 2024.
The partnership sees the Thackray Williams brand broadcast to football fans around the world during Palace’s home games at Selhurst Park via pitch-side LED displays and screens around the stadium.
Bromley and Kent-based landscaping company Fost & Co signed a partnership agreement with Crystal Palace FC to become one of their Local Partners in August 2024.
DeltaBit IT
Form Design Group
Koda Staff
Kogo
Ruebik
Shaw Daniels Solutions
Precision Projects (South East)
United Drains
RDI Solutions
Easymix Concrete
Shard Solutions
Able Waste Services Limited
Total Clean
PSTG Fire Protection
Silver Blaze
Trebleb Roofing
Ranns Construction
Fox Morris Group
365 Business Finance
Shared Access
MTF Diamond Drilling
PRB Estates
DDG Groundworks
Chroma Vision
Love Teeth
London 24/7 Electrical
Diamond Scaffolding
HB5 Damp Roofing
DDS International
UK Facilities Solutions
KELF Civil Engineering
Holistic Properties
Ammcass Group
Hillmoore Fire Protection
YB Fixings
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