Crystal Palace inks new deal with Loaded

English football club Crystal Palace FC have signed a new partnership with digital game store Loaded, who joins the club as their Official Gaming Retail Partner. The deal will see Loaded also take up the role of the Front of Shirt Sponsor for Crystal Palace’s Esports team. Loaded will have their logo present on the Palace first-team’s training kits and also on pitch side LED boards and on the match-day shirt during domestic cup matches.

Barry Webber, Chief Commercial Officer at Crystal Palace FC, commented,

“We’re delighted to welcome Loaded to Crystal Palace as our new gaming retail partner. Their rise within the gaming world, combined with their ambition and energy, makes them an ideal fit for the club. With visibility across our training kit, domestic cup matches, and our growing Esports programme, this partnership connects Palace with fans in an exciting and rapidly expanding space.”

Cormac Moylan, Chief Marketing Officer at Loaded, added,

“Crystal Palace are building something serious both on and off the pitch, and we want to be part of it. Their ambition makes them the right partner and a perfect fit for Loaded. Supporting both the first team and their ePremier League team gives Loaded a direct connection to two communities that overlap more than people think. We are excited to play our part in Crystal Palace’s success.”