CSK signs first-of-its-kind partnership with Ludic

Multi-year deal announced

Five-time Indian Premier League (IPL) winning franchise Chennai Super Kings (CSK) have signed a new multi-year deal with footwear-first lifestyle brand, Ludic. The deal will see Ludic join CSK as their Official Footwear Partner for the 2025 and 2026 seasons and will launch an exclusive CSK-inspired footwear and fragrance range. Ludic will become CSK’s first-ever footwear partner and will gain prominent branding presence across various team assets. 

Ishit Jethwa, the Founder of Ludic, commented,

“It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility. The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”