The Chennai Super Kings (CSK) have announced a partnership agreement with Etihad Airways, the Abu Dhabi-based airline coming on board as an Official Sponsor of the Indian cricket franchise.
With the CSK deal, Etihad Airways aims to “elevate fan experiences through engaging activities, promotions and initiatives” during the upcoming season of the Indian Premier League (IPL).
The partnership will most notably put the Etihad Airways logo on the CSK jersey.
Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings, commented:
“In Etihad Airways we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship – it’s about creating an extraordinary experience for our fans and setting new standards in sports partnerships. The Etihad – Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said:
“Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Cricket’s global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings. Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country. For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.“
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