Damson Idris announced as F1 Global Brand Ambassador

Formula One has unveiled British actor Damson Idris as a Global Brand Ambassador following the launch of its “All To Drive For” campaign, which Idris headlines.

As an F1 Global Brand Ambassador, the 34-year-old will work towards bridging the gap between Formula One and the world of entertainment, while also attending multiple races to support content, partner, and wider promotional activities in an attempt to bring new fans to the sport.

Idris starred in last year’s “F1 the Movie” alongside Hollywood veteran Brad Pitt. 

Stefano Domenicali, President and CEO of Formula One, commented:

“I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1 The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador. In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.”

Idris commented:

“I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that. I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at. I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”