Former English professional footballer David Beckham has been roped in by Alibaba as a brand ambassador for its international e-commerce platform, AliExpress.
As global brand ambassador, Beckham will headline AliExpress’ UEFA Euro 2024 campaign, of which AliExpress is acting as the Official Commercial Partner.
The 49-year-old will star and headline the “Score More with AliExpress” campaign.
Also read: UEFA Euro 2024 Sponsors
Speaking about the agreement with Alibaba, David Beckham stated:
“AliExpress is helping fans get even closer to UEFA EURO 2024 this summer, by offering them great prizes as the action takes place on the pitch.“
Gary Topp, European Commercial Director, AliExpress, added:
“Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024.“
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