Former Team India captain MS Dhoni headlines the latest ad campaign for coffee candy brand Kopiko.
The 42-year-old was revealed as a Kopiko brand ambassador last month.
The TVC campaign is to be promoted on different social media and OTT platforms.
Kopiko has announced that it will also launch a “Captain Cool” edition of the candy, showcasing the various on-screen avatars of Dhoni.
Also read: Mahendra Singh Dhoni: Brand endorsements
Speaking about the latest Kopiko ad campaign, MS Dhoni said:
“I am genuinely thrilled for the launch of the ‘Kopiko Chaba’ campaign. This campaign not only celebrates the authentic coffee taste for which Kopiko is known around the world but also the delight that it brings into our lives.“
Achyut Kasireddy, MD, Mayora India, added:
“This film is a pure celebration of Kopiko’s originality, which gives it a unique taste. Our collaboration with MS Dhoni underscores the values of leadership, authenticity, and delight, which are common between him and Kopiko. We are excited to present a campaign that resonates with our audience, offering an unparalleled blend of taste and joy.“
Sonal Dabral, Founder of Tribha and the creative mind behind the film, said:
“The ‘Kopiko Chaba’ campaign promises to showcase humour, drama and the refreshing transformation Kopiko brings in every bite, with MSD starring in never-seen-before avatars.“
Also read: Indian male athletes with most brand deals in 2023
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