Disney Star expands deal with ICC

The International Cricket Council (ICC) has expanded its long-standing agreement with Disney Star, with the latter thus becoming its Official Production Services Partner for the 2024 ICC Men’s and Women’s T20 World Cups.

Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors

Speaking about the ICC extension, Sanjog Gupta, Head of Sports at Disney Star, commented:

“We’re thrilled to continue our collaboration with ICC as their production partner to bring the glory of their global marquee events to billions of viewers around the world. We remain committed to serving current fans and recruiting new ones across geographies, demographics, and devices by elevating the context of the tournament, taking fans deeper into the contests, enhancing narratives of the competition, and building seminal cultural moments around the ICC T20 World Cups. We hope fans enjoy this historic broadcast produced by Disney Star.“

Steve Smith said:

“My first real brush with commentary was with Star Sports earlier this year. Being a part of the roster for the host broadcast of ICC T20 World Cup 2024 is an incredible opportunity and I look forward to contributing with my knowledge of the T20 format and understanding of how the modern cricketer thinks, plans, and plays. I look forward to working closely with production crews from Disney Star.“

Irfan Pathan stated:

“I am absolutely thrilled to be a part of Star Sports’ historic broadcast for the ICC T20 World Cup 2024. The Hindi coverage has been the driver of viewership growth and enhanced fan engagement in India. I am glad to see that the Hindi broadcast is being made available in multiple cricket-watching countries around the world including the US and UK. I can’t wait to share this unique experience with fans globally.“

Ambati Rayudu added:

“This tournament will be unique in many ways. With 20 teams, 55 matches, and new venues, it’s a thrilling combination that I eagerly look forward to. Having recently started my commentary career, it was heart-warming to see the response from millions of fans to the Telugu broadcast. I will continue to strive to bring viewers sharp insights and forthright opinions on the game.“