Aditya ChaudhuriThis article contains information about the official partners and sponsors of the 2024 ICC Men’s T20 Cricket World Cup.
Premium Partners
Emirates
Emirates is a UAE-based airline company, a subsidiary of The Emirates Group, which is owned by the Investment Corporation of Dubai, founded in 1985.
Emirates first sponsored the International Cricket Council (ICC) in 2002. In 2007, it strengthened its relationship with the world cricket-governing body and became the official sponsor of its panel of umpires and match referees from 2007 to 2015.
In 2016, the ICC and Emirates renewed their deal and extended it to 2023 as part of a seven-year agreement. With this extended deal, Emirates continued its sponsorship of the (Emirates) Elite Panel of ICC Umpires and Match Referees, with its branding displayed prominently on the umpires’ clothing during all international ICC matches.
As of 2024, the partnership between the ICC and Emirates has changed, with the latter having now become a Premium Partner of the former, though details about this recent development haven’t been made public yet.
Aramco
The ICC partnered with Aramco in October 2022, with the Saudi integrated energy and chemicals company coming on board as a Global Partner of the cricket-governing body on a multi-year deal.
Since the start of 2024, Aramco’s status has changed from being a Global Partner to a Premium Partner of the ICC.
The partnership sees Aramco sponsor major ICC events, while also holding the naming rights for the ICC Player of the March awards.
Global Partners
DP World
Formed in 2005 by the merger of Dubai Ports Authority and Dubai Ports International, DP World is an Emirati multinational logistics company based in Dubai, the UAE. It specialises in cargo logistics, port terminal operations, maritime services, and free trade zones.
In June 2023, DP World announced the signing of a long-term partnership agreement with the ICC. DP World became the official global logistics partner of the ICC, the deal having started with the 2023 ICC World Test Championship Final in England and set to include all major ICC events across men’s and women’s cricket, including the ICC Cricket World Cup, the ICC T20 World Cup, and the ICC Champions Trophy.
The partnership also looks to strengthen the bond between local communities and cricket, with DP World supporting the ICC’s “Criiio Cricket Programme”, which is aimed at delivering the game to all corners of the world and promote the sport’s positive impact on society at large.
Coca-Cola
Coca-Cola is an American multinational beverage company founded in 1886. One of the most iconic names in the beverage industry, Coca-Cola is also known for its variety of sponsorships across the world, especially in the sports industry.
Coca-Cola took a bigger step in the cricket world by announcing a five-year deal with the ICC in July 2019. This partnership, running through 2024, includes all ICC events around the world, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC Men’s and Women’s T20 World Cups, the ICC Women’s World Cup 2021 in New Zealand, and the ICC Men’s Cricket World Cup in India in 2023.
Induslnd Bank
Induslnd Bank Limited is a Mumbai-based Indian financial services company founded in 1994.
Ahead of the 2023 Cricket World Cup, Induslnd Bank signed a multi-year partnership agreement with the ICC in September 2023, becoming a Global Partner for the tournament and future ICC events in the process.
As a Global Partner, IndusInd Bank offers an array of exciting activities and promotions for its customers, employees and cricket fans.
Official Partners
Near Foundation
In September 2023, the ICC announced Near Foundation as its official blockchain partner until the end of 2025, promising the use of Web 3.0 technology to deepen fan engagement and grow the game through new digital experiences.
It was announced that, in accordance with the deal, the first product of the partnership would be a pre-match strategy challenge ahead of CWC 2023, with the best-performing players receiving prizes, including match tickets.
FanCraze
The ICC partnered with cricket NFT platform FanCraze in January 2022, with FanCraze launching Crictos, the official and exclusive digital collectibles range that captures some of the greatest and most memorable moments in international cricket.
