ICC extends FanCraze partnership

ICC extends FanCraze partnership

May 31, 2024

The International Cricket Council (ICC) has announced a multi-year partnership extension agreement with Indian non-fungible token (NFT) platform FanCraze. 

The partnership, which kicked off in January 2022, will continue for at least two more years. The new agreement is set to launch a new Web3 fantasy game called “ICC Crictos SuperTeam”, which will feature official licensed collectibles. FanCraze users will thus be able to build their own fantasy team and compete in contests for daily prizes.

Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors

Speaking about the FanCraze extension, Finn Bradshaw, Head of Digital, ICC, said:

We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.

Anshum Bhambri, Co-Founder and CEO, FanCraze, commented:

The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business. It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionise digital sports fandom and will build upon FanCraze’s user base across 100+ countries.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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