Borussia Dortmund and KOBLER join forces

German football club Borussia Dortmund have announced a partnership agreement with quartz flooring company KOBLER, which will thus become a Regional Partner of the German Bundesliga club in Vietnam until the end of the 2024/25 season.

KOBLER, as per the agreement, will have prominent branding presence during live broadcasts of select Dortmund home games in southeast Asia, while also gaining the rights to use the club’s logo and player images for marketing purposes.

Carsten Cramer, BVB Managing Director, said:

“We are happy to announce KOBLER as our first commercial partner in Vietnam, one of our target markets. The partnership stems from similar values that both brands aim for: Success and reliability are shared values.“

Speaking about partnering with Borussia Dortmund, Toan Vu, Chief Marketing Officer of KOBLER Vietnam, added:

“KOBLER chose to partner with BVB because we share the same values of excellence and long German heritage that’s well-known and loved worldwide. We are proud to become a regional partner of BVB in Vietnam. With this cooperation, BVB and KOBLER expect to bring German values and the spirit of dedication to global enthusiasts, while also setting a new milestone for both brands in East Asia and particularly the Vietnam market, where KOBLER has established a strong market presence through its unique quartz flooring solutions.“