Former Indian professional cricketer Rahul Dravid has been revealed as the brand ambassador of Tamil Nadu-based steel company ARS Steels.
The partnership will see Dravid working with the brand to launch its new Corrosion Resistant Steel (CRS), appearing in various promotional campaigns for its and promoting its products.
Ashwani Kumar Bhatia, MD, ARS Steels, said:
“We changed the way end-consumers bought steel by introducing QR-code based quality monitoring. Besides this we have Steel Patrol tech vans for on-site Spectro testing. This has earned us the trust of our customers.” The company had launched the “Know the Truth” campaign in 2023 encouraging customers to stop buying blindly and check the test reports before buying TMT bars. The company had then sought to aggressively promote the new way of buying steel to its customers in Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala.“
Rajesh Bhatia, ED, ARS Steels, added:
“Shri Rahul Dravid is known for his work ethics, strength of character and leadership. A perfect complement to ARS Steel’s brand outlook.”
Match 5 of the 2026 IPL season will be played between the Lucknow Super Giants…
Indian Premier League (IPL) franchise Mumbai Indians has announced a new partnership with fintech company,…
Formula One has announced a two-year partnership extension with the British Council which will see…
Formula One has announced a new multi-year partnership with CORSAIR's brand, Fanatec, who will not…
American Formula One team Haas has announced a new season-long partnership with Japanese entertainment studio,…
Indian Premier League franchises Chennai Super Kings (CSK) and Gujarat Titans have renewed their respective…