Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have announced a new partnership with sleep solutions provider Duroflex, who will join as the team’s Official Sleep Partner. The deal will see Duroflex provide the RCB players with innovative sleep technology, ensuring ideal rest to gain optimum recovery. All RCB players will be usingDuroflex’s mattress from their signature Duropedic range.
Duroflex will also launch an exclusive RCB limited edition mattress along with pillows and there will be a space at the stadium for the fans called the ‘Duroflex Zone’ which will allow fans to get the Duroflex touch.
Rajesh Menon, VP and head of Royal Challengers Bengaluru, commented,
“We are delighted to partner with Duroflex. Look forward to a great season together and build a longer-term association.”
Sridhar Balakrishnan, CEO Duroflex, added,
“We are thrilled to join forces with the Royal Challengers Bengaluru for the T20 season 2024. We’ve always advocated the importance of sleep and continue to champion quality sleep for better recovery. Sleep plays a vital role in the recovery of athletes, and our mission is to provide them with the highest standards of sleep experience. We look forward to supporting team RCB in their journey and are equally enthusiastic about creating memorable experiences for RCB fans throughout the season.”
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