EA and Visa teams up for EA SPORTS franchises

American video game company Electronic Arts (EA) has announced a multi-year partnership with the global digital payments company Visa.

Through this partnership, the two parties are set to work on “immersive, player-first” experiences across EA’s sports-simulation video game franchises that it develops and publishes through its subsidiary, EA Sports, such as “EA Sports FC” and “EA Sports College Football”. Upcoming instalments of these franchises will offer players in-game rewards and experiences. 

The partnership’s major highlights will be in-game experiences and community rewards, while the two parties will also look to celebrate the big moments in sports and culture through various experiences at the EA SPORTS Presents Madden Bowl event during Super Bowl LX week.

David Tinson, Chief Experiences Officer at Electronic Arts, commented:

“We’re thrilled to be partnering with Visa for one of Electronic Arts’ most expansive brand partnerships to date, bringing more value to fans.  At EA, we bring together a global community of hundreds of millions of fans through interactive play and fandom. That gives us a unique platform to connect sports, players, and culture in meaningful ways. Together with Visa, we’re building for the long term to create more connected, rewarding experiences for fans across some of the biggest moments in sports.”

Frank Cooper, Global Chief Marketing Officer at Visa, added:

“Interactive entertainment has become the new stadium for sports fans around the world, and our partnership with Electronic Arts and EA SPORTS puts Visa at the heart of that experience. Together, we’re creating meaningful ways for fans to engage with the sports they love, blending digital gameplay and real-world moments while making it more rewarding to play, engage, and connect through Visa and our many partners.”