EA and Visa teams up for EA SPORTS franchises
Interactive entertainment company Electronic Arts has announced a new multi-year partnership with digital payments company, Visa, with both set to work together on creating a next generation of immersive, player-first experiences across EA SPORTS franchises. Visa will join the different EA SPORTS franchises such as the EA SPORTS FC and EA SPORTS College Football and will provide in-game rewards and experiences for the fans by bringing together EA’s interactive platforms with Visa’s global brands.
The partnership’s major highlights will be various player-first-in-game experiences, rewards for the community and both will work together to celebrate the big moments in sports and culture through various experiences at the EA SPORTS Presents Madden Bowl event during Super Bowl LX week, elevating the fan experience with immersive, premium moments that blend competition, entertainment, and culture, while celebrating the energy and passion of the player fandom.
David Tinson, Chief Experiences Officer at Electronic Arts, commented,
“We’re thrilled to be partnering with Visa for one of Electronic Arts’ most expansive brand partnerships to date, bringing more value to fans. At EA, we bring together a global community of hundreds of millions of fans through interactive play and fandom. That gives us a unique platform to connect sports, players, and culture in meaningful ways. Together with Visa, we’re building for the long term to create more connected, rewarding experiences for fans across some of the biggest moments in sports.”
Frank Cooper, Global Chief Marketing Officer at Visa, added,
“Interactive entertainment has become the new stadium for sports fans around the world, and our partnership with Electronic Arts and EA SPORTS puts Visa at the heart of that experience. Together, we’re creating meaningful ways for fans to engage with the sports they love, blending digital gameplay and real-world moments while making it more rewarding to play, engage, and connect through Visa and our many partners.”
