ECB and Vitality extend partnership

The England and Wales Cricket Board (ECB) have announced a partnership extension and expansion with insurance firm Vitality. 

The multi-year extension will see Vitality continue on in their role of Title Sponsor of all T20 games played by the men’s and women’s national teams and also as a Title Partner of the T20 Blast domestic county tournament. Additionally Vitality will also continue on in their role as the Official Wellness Partner of the English Test Cricket teams until the 2026 season and also hold the same role for the men’s and women’s editions of The Hundred.

Alex Perkins, Commercial Director at the ECB, commented,

“We are delighted to renew our partnership with Vitality, who has provided long-standing support for cricket in England and Wales since 2013. The extension of the partnership will see Vitality deepen its commitment to the sport, whilst also continuing to raise awareness of the importance of leading healthy and active lifestyles, as Official Wellness Partner across all formats of the game. We look forward to working closely with Vitality in the years to come.”

Neville Koopowitz, CEO, Vitality, added,

“We’re delighted to announce this expansion of our partnership with the ECB today, to further support cricket at all levels and increase visibility of both the men’s and women’s game. Through this partnership we hope to inspire many more people to play or return to the sport and think about how getting active can support them to live healthier lives, which perfectly aligns with Vitality’s core purpose.”