ECB renews Compare the Market partnership for The Hundred

The England and Wales Cricket Board (ECB) has announced a partnership renewal with UK price comparison website, Compare the Market, who will continue on as a partner of The Hundred. The new multi-year partnership renewal will see Compare the Market continue on as a Principal Partner and will continue to provide entertainment to the fans during the tournament along with working on in-ground activations ranging from t-shirt cannons and merch giveaways to fan competitions. 

The Hundred 2026 kicks off on July 21, 2026 and will go on until August 16, 2026. 

Alex Perkins, Commercial Partnerships Director of The Hundred, commented,

“We’re delighted to be extending our partnership with Compare the Market, at what is a truly exciting time for The Hundred. Since joining us three years ago as their first major nationwide sports partnership, Compare the Market has played an important role in helping the competition reach new audiences and grow year-on-year. Their continued commitment to invest in campaigns that bring fans closer to the action has been invaluable, and we’re thrilled to be building on that momentum together as the competition enters its next chapter.” 

Tom Wallis, Chief Customer Officer at Compare the Market, added,

“Since our partnership with The Hundred began in 2023, we’ve watched the tournament go from strength-to-strength. Its fast-paced format makes cricket accessible and easy to watch for everyone, whether you’re a lifelong fan or discovering the sport for the first time. As we enter the fourth year of our partnership, we can’t wait to continue building on the momentum and reach more families and fans this summer and beyond.”