ECB expands Vitality partnership

The England and Wales Cricket Board (ECB) has announced an expansion of its partnership with health insurance firm Vitality, which will thus become the first-ever back-of-matchday-shirt sponsor of the England national cricket teams.

The partnership will put the Vitality logo on the back of the matchday shirts of all England national cricket teams, including their Lions and Mixed Disability outfits.

The logo placement comes into effect with the first Test of the 2025/26 Ashes series.

Vitality, a long-time partner of the ECB, currently also serves as the Title Partner of the England men’s and women’s T20I games at home, the T20 Blast, and recreational T20 cricket, while also serving as the Official Wellness Partner of English Test cricket and The Hundred.

Alex Perkins, ECB Commercial Director, commented:

“We’re delighted that Vitality will now feature on the back of England shirts as we approach a hugely exciting men’s Ashes series. Vitality have been a long-standing supporter of cricket in England and Wales since 2014, and as title partner of Men’s and Women’s International T20s, the T20 Blast and recreational T20 cricket, and Official Wellness Partner of The Hundred and Test cricket, cricket has benefitted greatly from their commitment to promoting healthy, active lifestyles. Their work aligns closely with our values, and we look forward to continuing to work together to inspire fans and communities nationwide.”

Nick Read, Chief Vitality Officer, said:

“Cricket has some of the most inspirational sports people and role models playing at the very top of the game, which is vital in helping increase participation in cricket at every level and across sport more generally.  We’re therefore delighted to announce the presence of Vitality on England kits today, further building on our existing partnership with the ECB.”