Cricket News

ECB joins forces with SunGod

The England and Wales Cricket Board (ECB) has signed a partnership agreement with performance eyewear brand SunGod, which thus becomes as the Official Sunglasses Supplier of the board.

The deal will see SunGod provide the English men’s and women’s national cricket teams with eyewear both on and off the pitch. SunGod will also collaborate with the teams to launch a limited-edition England cricket sunglasses range which will be available later this summer.

SunGod will also be providing the English men’s, women’s, and disability teams with performance eyeglasses with 100% UV protection, ultra-flexible frames, and improved visual clarity. 

Also read: England and Wales Cricket Board (ECB) Sponsors 2024

Alex Perkins, ECB Commercial Director, commented:

We are delighted to agree to this new partnership with SunGod. We look forward to working with them, as an Official Sunglasses Supplier, to create an officially licensed range for England fans, giving them the opportunity to get their hands on the same products that they see their favourite players wearing on the pitch.

David Rogal, Partnerships Director at SunGod, added:

This partnership is incredibly exciting as it means the opportunity to develop our product offering even further with the support and feedback of some of the world’s best athletes on-field. The heritage of the sport, and how deeply ingrained it is in the British sporting calendar every summer also presents an opportunity for SunGod to connect with a huge number of fans on a new level.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

F1 teams up with Off Season

Formula One has announced a new partnership agreement with sports-fashion brand, Off Season with the…

2 hours ago

McLaren Racing teams up with Liquid I.V.

McLaren Racing has announced a new multi-year partnership with sports drink brand Liquid I.V., who…

2 hours ago

Ajinkya Rahane joins the Chupps family as investor and advisor

Indian cricketer and three-time Indian Premier League (IPL) champions Kolkata Knight Riders' (KKR) current captain,…

2 hours ago

Haas signs new deal with University of Chicago Medicine

American Formula One team Haas has announced a long-term partnership and research project with the…

2 hours ago

Serena Williams joins the Heineken 0.0 family to promote padel

Tennis icon Serena Williams has been revealed as the new Global Brand Ambassador of Heineken…

2 hours ago

IPL 2026 | Match 38: LSG vs KKR | Preview and Predictions

Here, we present our preview and predictions for Match 38 of the 2026 IPL season,…

2 hours ago