The current No.1 T20 side, last season’s ODI World Champions and a prominent Test team – the England cricket team are at their peak at the moment. Be it the Ashes or an IPL match, England players never leave any stones unturned in playing to their abilities and making ECB a proud governing body.
Here’s a list of all of ECB’s sponsors:
- CINCH: This innovative e-commerce business is one of Britain’s fastest-growing online used car retailers and takes on the role of a Principal Partner for the ECB. Cinch is all set to replace NatWest, who had signed a four-year deal with ECB ending in April 2021. As a part of the multi-year agreement, Cinch will gather attention on the team kits across all formats of the game. The contract worth £6.5 million per season was agreed upon this year.
- ROYAL LONDON: Royal London is the title sponsor for ECB in One-day cricket at the international, county and recreational level. It is considered as one of the UK’S largest mutual life and pensions company and has been in agreement with the ECB since 2014. Later, in 2017, they renewed their sponsorship deal for two years and similarly in 2019, the deal was extended in a multi-year agreement. The ECB compensates by organizing the famous Royal London cup for List A cricketers in England.
- VITALITY: Vitality, an innovative health and life insurance company, has been serving the ECB as a title sponsor since 2013 at both international and domestic-level T20 tournaments. In 2018, the deal was extended for four more years. They not only have access to venue advertising and hospitality rights but can also utilize all ECB cricket players for content creation purposes. Other various grassroots T20 competitions organized by the ECB are also sponsored by Vitality.
- LV=: LV= is the official title sponsor for England Men’s and Women’s Test cricket team. Back in 2002, LV= signed a deal as the title sponsor of the County Championship which ended up being a long-term partnership, ending in 2015. Now in 2021, it is back on board after replacing Specsavers, whose deal came to an end in 2019, leaving the ECB without a title sponsor. LV= will be the title sponsor for both International Test cricket and the County Championship until 2023.
- NEW BALANCE: In 2017, the ECB appointed New Balance as its kit sponsors, replacing Adidas. The five-year deal between the ECB and New Balance will provide match and training wear to the teams including One-day, T20, Test and all four England disability teams. This sports apparel brand has signed a deal worth £2m-a-year in a combination of cash and equipment.
- LIFEBUOY: This year, Unilever brand Lifebuoy announced a multi-year partnership with England Cricket to become the Official Hygiene Partner and supply products at the matches and hotels during the tournaments. All recreational cricket clubs are being provided with subsidized kits for safety and sanitization too.