The English Football League (EFL) has announced a multi-year renewal of its partnership with Electronic Arts (EA), which will see EA SPORTS FC remain as an Official Partner and Official Licensee of the EFL until the end of the 2028/29 season.
EA and the EFL have been partners since 2006, when the former became an Official Licensee. Before the start of the 2017/18 season, EA became an Official Partner of the Football League.
Ben Wright, Chief Commercial Officer, EFL, commented:
“The EFL is really pleased to extend a long-standing partnership with a globally respected and valued partner in EA SPORTS FC. This extension comes off the back of many exciting developments and partnerships for the League, most recently the newly announced international TV rights deal, which adds to the EFL’s global appeal among fans. We’re on an exciting new cycle for the League with many more opportunities to explore, and we’re delighted to have an innovative company like EA SPORTS FC with us on the journey.“
James Taylor, Director – Football Partnerships, EA SPORTS FC, said:
“We’re thrilled to continue our longstanding partnership with the EFL, allowing us to authentically integrate the world’s original league football competition in EA SPORTS FC 24. We hope that the EFL experience in-game can inspire the next generation to play like their heroes from the 72 EFL clubs.“
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…