Elena Rybakina: Endorsements

This article contains information about Kazakhstani professional tennis player Elena Rybakina’s brand endorsement deals.

Elena Rybakina’s brand endorsements— Yonex, Red Bull, Bank RBK, KAZ Minerals, Kazakhmys Corporation, Adidas, Nike.

CURRENT DEALS

Yonex

Since the early days of her career, Rybakina has used Yonex racquets on the court. She currently uses the Yonex VCore 100 racquet. In the past, she has also used the Yonex VCore 98 racquet as well as the Polytour Fire 125 racquet.

In May 2023, Rybakina switched from Adidas to Yonex for a new clothing and shoe sponsorship deal. 

Red Bull

Red Bull, an Austrian multinational private conglomerate known for its range of energy drinks, roped in the 2022 Wimbledon champion as a sponsored athlete in May 2023, ahead of that year’s Roland-Garros.

Since signing the deal with Red Bull, Rybakina has attended numerous events for the company, while also promoting it via social media. 

Bank RBK

Bank RBK, a Kazakhstani commercial banking company, signed a sponsorship deal with Rybakina in January 2023.  

KAZ Minerals

KAZ Minerals, a British copper company focused on large scale, low-cost open pit mining in Kazakhstan, also signed a sponsorship deal with Rybakina in January 2023, ahead of her final run in that year’s Australian Open. 

Kazakhmys Corporation

Kazakhmys Corporation, another copper mining company, signed a sponsorship deal with the 24-year-old in early 2023. 

Lexus Kazakhstan

Japanese luxury automobile company Lexus’ Kazakh division signed Rybakina as a brand ambassador in September 2024.

As part of the deal, Rybakina participates in the company’s “Tennis for life by Lexus” programme to attract more children towards tennis. In collaboration with the Tennis Federation of Kazakhstan, this programme aims to provide top class training facilities to aspiring tennis players and athletes in the country.

Past Deals

Adidas

Rybakina joined forces with German apparel and footwear giant Adidas in January 2020.

The deal saw Adidas sponsor the Kazakh star’s apparel and shoes for all her on- and off-court engagements.

Ahead of the 2023 French Open, the two parted ways as Rybakina was spotted wearing Yonex clothing and shoes. 

Nike

American athletic footwear and apparel giant Nike signed up a young Elena Rybakina in March 2016 as a sponsored athlete. As per reports, it was a clothing and footwear deal.