Elina Svitolina’s Sponsors

This article contains information regarding Ukrainian Tennis player Elina Svitolina with special focus on her brand endorsements, personal brand and Elina Svitolina foundation.

CURRENT SPONSORS

ADIDAS

German Sportswear brand Adidas signed an apparel and shoes deal with Elina Svitolina in 2023. She wears the Adidas Barricade shoes on court during matches.

WILSON

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. They signed an equipment deal with Elina Svitolina early in her career. Elina uses the Wilson’s Blade 98 V7 Tennis Racket with an Advantage Overgrip and Luxilon 4G 125 strings.

HUBLOT

Hublot is a French-owned Swiss Luxury watchmaking company. In 2019, they signed Elina Svitolina as their brand ambassador. She wears their timepieces during her trophy presentations.

WATERDROP

European micro drink brand signed Elina Svitolina in 2023 as their brand ambassador. Waterdrop are Elina’s hydration partner.

NOVA POST

Nova Post is an express delivery company in Ukraine that provides easy delivery for customers and businesses. They signed Elina Svitolina as their brand ambassador. As part of the deal, they will also provide support to the Elina Svitolina Foundation that aims to support young Tennis players in Ukraine.

MAUI JIM

Maui Jim is an eyewear brand that signed Elina Svitolina as their brand ambassador in 2022 to help create a long-term partnership that will benefit her tennis and her effort to support her home country.  

DOCKERS

Dockers is an apparel and accessories brand created by Levi Strauss and Co. Dockers UK signed a deal with Elina Svitolina in 2023 for promoting their apparel.

PALANTIR

Palantir Technologies is a public American company that specializes in software platforms for big data analytics. They signed Elina Svitolina in 2023 as their brand ambassador. Their partnership with Elina will also support her foundation to resettle Ukrainian refugees, documentation of war crimes and assist in the reconstruction projects. 

MCPAW

Mcpaw is a Ukrainian Software Company that signed Elina Svitolina as their global brand ambassador in 2024.

PREVIOUS SPONSORS

NIKE

American Sportswear brand Nike had a long partnership with Elina Svitolina. They signed an apparel and shoes deal with her in 2016. Elina however, ended this partnership in April 2023, signing a new lucrative deal with Adidas.

POUSTOVIT

Poustovit is a European women’s apparel brand that signed Elina Svitolina as their brand ambassador in 2016. She appeared in their luxury outfits at several Pre- tournament and WTA events.

FLOWBANK

Flowbank is an investment company that signed Elina Svitolina as their brand ambassador post her bronze medal winning performance at the Tokyo Olympics. She signed a deal with them in 2021.

EAFIT

In 2018, EAFIT signed Elina Svitolina as their brand ambassador. Elina promoted their hydration drinks, Finisher pods, and protein shakes.

MORSHINSKA

Morshinska, the most popular Ukrainian water brand signed partnership with Elina Svitolina in 2018.

JAN NICHE CONCEPT

Jan Niche Concept is a European retail chain that signed Elina Svitolina as their brand ambassador in 2013.

GEOS.UA

Geos.ua is a Ukrainian Construction company that signed Elina Svitolina as their brand ambassador in 2019.

SUPERIOR GULF AND SPA RESORT

 Superior Gulf and Spa Resort are a hospitality brand based in Kyiv that signed Elina as their brand ambassador in 2016. She was seen enjoying their resort services from time to time.

ELESSE

Elesse is an Italian Sportswear brand that signed an apparel deal with Elina Svitolina in 2014. She moved on from them to Nike in 2016.

PERSONAL BRAND/ INVESTMENTS

SVITFIT

In 2020, Elina Svitolina launched her own health snack brand called SVITFIT. The products featured mainly health energy bars. It was launched with the intention that 10% of the sale proceeds will go towards development of tennis in her home country Ukraine.

ELINA SVITOLINA FOUNDATION

Elina Svitolina Foundation was founded by Elina Svitolina in 2019. The Svitolina Foundation has been working to identify and support young talent and create the right conditions for them for the future of Ukrainian tennis. Over the past five years, more than 1000 participants have joined the Foundation’s programs. Svitolina along with her sponsors, has supported several Ukrainian talents and provided them financial support to realize their dreams of playing professional tennis.