This article contains information regarding the brand endorsements, business ventures, and notable charity work of Ukrainian professional tennis player Elina Svitolina.
German sportswear brand Adidas signed an apparel and shoes deal with Elina Svitolina in 2023. She thus wears the Adidas Barricade shoes on court during matches.
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. It signed an equipment deal with Svitolina very early in her career. The Ukrainian thus uses the Wilson Blade 98 V7 racket with an Advantage Overgrip and Luxilon 4G 125 strings.
Hublot is a French-owned Swiss luxury watchmaking company. In 2019, it roped in Svitolina as a brand ambassador. She thus wears Hublot timepieces during her trophy presentations.
The European micro drink brand signed Svitolina as a brand ambassador in 2023. waterdrop acts as Svitolina’s hydration partner.
NovaPost is an express delivery company in Ukraine that also has Svitolina on board as a brand ambassador.
As part of the deal, NovaPost provides support to the player’s charity venture, the Elina Svitolina Foundation, which aims to support young tennis players in the country.
Maui Jim is an eyewear brand that signed Svitolina as a brand ambassador in 2022, signing a long-term deal in hopes of benefitting her efforts to support her home country.
Dockers is an apparel and accessories brand created by Levi Strauss and Co.
Dockers UK signed a deal with Svitolina in 2023 for the promotion of its apparel.
Palantir Technologies is a public American company that specialises in big data analytics software. It signed Svitolina as a brand ambassador in 2023.
Palantir’s partnership with Svitolina also includes support for the Elina Svitolina Foundation to resettle Ukrainian refugees, document war crimes, and assist in reconstruction projects.
MCPAW is a Ukrainian software company that roped in Svitolina as its global brand ambassador in 2024.
Also read: Marta Kostyuk’s brand endorsements
American sportswear brand Nike had in place a long-term partnership with Elina Svitolina. The two signed an apparel and shoes deal in 2016. The partnership came to an end in April 2023 as Svitolina signed a deal with Adidas.
POUSTOVIT is a European women’s apparel brand that signed Svitolina as a brand ambassador in 2016. She appeared wearing the brand’s luxury outfits at several pre-tournament and Women’s Tennis Association (WTA) events.
FlowBank is an investment company that signed Svitolina as a brand ambassador after her bronze medal win at the Tokyo Olympics in 2021.
In 2018, EAFIT signed Svitolina as a brand ambassador. She thus promoted the company’s hydration drinks, finisher pods, and protein shakes.
Morshinska, a Ukrainian water brand, signed a partnership agreement with Svitolina in 2018.
Jan Niche Concept is a European retail chain that signed Svitolina as a brand ambassador in 2013.
Geos.ua is a Ukrainian construction company that signed Svitolina as a brand ambassador in 2019.
Superior Gulf & Spa Resort, located in Kharkiv, Ukraine, signed Svitolina as a brand ambassador in 2016. Over the course of the partnership, Svitolina could be seen enjoying the resort’s hospitality from time to time.
Ellesse is an Italian sportswear brand that signed an apparel deal with Svitolina in 2014. The deal ended in 2016, when she moved to Nike.
In 2020, Svitolina launched her own healthy snacks brand called SvitFit. The products mainly comprised energy bars.
SvitFit was launched with the intention of 10% of its products’ sales going towards development of tennis in Ukraine.
The Elina Svitolina Foundation was founded by Svitolina in 2019. The charity organisation has since been working to identify and support young talent in Ukraine and create the right conditions for up-and-coming players for the future of Ukrainian tennis.
Over the past five years, more than 1,000 participants have joined the Foundation’s programmes. Svitolina, along with her sponsors, has supported several Ukrainian talents and provided them financial support to realise their dreams of playing professional tennis.
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