Emma Raducanu nets Tiffany deal

September 24, 2021

British sensation joins as a House Ambassador.


British tennis star and the 2021 US Open champion, Emma Raducanu, has been announced as the brand ambassador of US luxury jewellery brand Tiffany & Co.

The announcement was made at the Vogue X Tiffany Fashion & Film event, where Tiffany’s executive vice-president of product and communications, Alexandre Arnault, was the co-host. Raducanu herself was present at the event, where she adorned Tiffany’s jewellery. The deal is reported to be worth seven figures.


Speaking to British Vogue, Raducanu said:

It’s such an iconic brand and one that I’ve felt connected to for quite some time. I wore the ring, bracelet, earrings and cross necklace throughout the [US Open] tournament. These pieces will always be very special to me.


The British teenager joins Hollywood celebrities such as Tracee Ellis Ross, Anya Taylor-Joy, Jay-Z and Beyoncé as Tiffany’s ambassadors. Raducanu, who was recently present at the 2021 Met Gala, accessorised her look on the red carpet with Tiffany pieces.

2021 seems to be a dream year for Britain’s first female Grand Slam winner in 44 years, as not only is Emma making moves on the court but off it as well.

Raducanu is a member of the talent management company IMG and is currently managed by IMG’s vice-president.

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