Emma Raducanu’s brand endorsements and sponsors over the years

Emma Raducanu: Endorsements

January 20, 2024

This article contains information about British professional tennis player Emma Raducanu’s brand endorsement deals.

Emma Raducanu’s brand endorsements and sponsors over the years — Nike, Wilson, Dior, Tiffany & Co, Evian, British Airways, Vodafone, Porsche, HSBC, GlobalData, Sports Direct.



Raducanu has an apparel and footwear sponsorship deal in place with American sportswear and sports equipment giant Nike.

As part of the deal, Raducanu sports Nike jerseys and shoes on court and advertises the brand’s products on her social media channels.

The former British No. 1 reportedly receives £1.5 million annually from Nike.


Raducanu has a sponsorship deal in place with Wilson which sees her currently use the Wilson Blade 98 racquet on court.

According to reports from 2022, Raducanu was being paid £100,000 annually for using Wilson racquets.


Raducanu signed a partnership with French fashion brand Dior in October 2021, becoming in the process one of its brand ambassadors. The deal was reportedly worth £2 million.

As brand ambassador, Raducanu endorses Maria Grazia Chiuri’s womenswear collection as well as Dior’s skincare and makeup products.

Tiffany & Co.

Following Raducanu’s historic US Open triumph, iconic US luxury jewellery brand Tiffany & Co. became the first major brand to sign her on as a brand ambassador in September 2021.

Prior to the partnership, the young Brit had worn Tiffany pieces throughout her 2021 US Open campaign.


Bottled water brand Evian roped in the rising tennis sensation as its global brand ambassador in December 2021.

As the global face of the brand, Raducanu headlines various Evian campaigns and endorses the brand’s products on social media as well.

British Airways

In December 2021, Raducanu was revealed as a global brand ambassador of the UK flag carrier, British Airways, on a deal reportedly worth in excess of £1 million annually. 

The deal sees British Airways fly Raducanu across the world for her tournaments and training sessions as well as have her headline its media campaigns.


Raducanu was roped in as a brand ambassador by car manufacturer Porsche in March 2022. The partnership sees the British tennis star endorse the company and headline its various global campaigns.


Raducanu was roped in as a brand ambassador by telecommunications firm Vodafone in March 2022.

The Brit kicked off her partnership via the “Play your Way to Wimbledon” grassroots event while also having Vodafone as her choice of network during her travels around the world. She also sports the Vodafone logo on court.

The deal was reportedly worth £3 million — her biggest by far. 


In June 2022, HSBC announced Emma Raducanu as its brand ambassador on a four-year deal. The partnership uses Raducanu’s profile to raise financial awareness among the younger generation.

Past Deals 

Global Data 

A London-based data analytics and consulting company, GlobalData announced the signing of a one-year partnership deal with the 2021 US Open champion in September 2021.

As a Global Data brand ambassador, Raducanu reportedly received US$750,000 from the deal. 

Sports Direct 

Sports Direct, a sporting goods and fashion retail chain, roped in the Brit alongside English footballers Jack Grealish and Mason Mount for a Christmas commercial shoot in November 2021. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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