Emma Raducanu unveiled as Dior brand ambassador

October 21, 2021

The US Open champion adds more glamour to her sponsorship portfolio.


British tennis star Emma Raducanu has been announced as a brand ambassador for French fashion brand Dior in a deal reported to be worth £2 million.

As a brand ambassador, Raducanu will represent Maria Grazia Chiuri’s womenswear collection along with other skincare and makeup products.


Dior released a statement, which read:

The 18-year-old British tennis virtuoso – winner of the 2021 US Open – has already shaken up the codes with her unique game style, multicultural personality, authenticity and extraordinary career.


Raducanu was recently seen in a Grecian style gown designed by Dior’s creative director Maria Grazia Chiuri for the Cruise 2022 collection. At the premiere of the latest James Bond movie, ‘No Time To Die’, she shared her experience:

Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.

The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.


Raducanu, who became the first-ever qualifier to win a Grand Slam and the first British woman to win a Grand Slam since 1977, has already inked impressive sponsorship deals following her 2021 US Open triumph, most notably with Tiffany & Co.


Raducanu also spoke about wearing Maria Grazia, stating:

Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique.

The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice.


On the court, the 18-year-old recently pulled out of the Kremlin Cup in Moscow and will be seen in action next at the Transylvania Open later this month.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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