Emma Raducanu signs new partnership with UNIQLO

British tennis star Emma Raducanu has joined the UNIQLO family, becoming their Global Brand Ambassador. Raducanu will represent the Japanese global apparel retailer at all tournaments moving ahead, starting from the upcoming Indian Wells Open in March 2026. Raducanu will also work with other UNIQLO ambassadors such as Roger Federer and Shingo Kunieda, and Academy-Award-winning actor Cate Blanchett, to promote UNIQLO’s LifeWear philosophy.

She will also actively work on designing her on-court apparel, and will participate in community-engagement activities worldwide, such as UNIQLO Next Generation Development Program coaching events for skilled young tennis players or young players from underserved areas, and support for communities in need through UNIQLO Peace for All and The Heart of LifeWear initiatives.

Emma Raducanu, commented,

“I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”

Koji Yanai, Group Senior Executive Officer, Fast Retailing, said,

“We are honored to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”