Enigmatic Smile teams up with MS Dhoni

Reward technology facilitator Enigmatic Smile has roped in former Indian cricket team captain MS Dhoni as a brand ambassador for its Indian market.

Enigmatic links rewards offered by brands, banks and retailers to the customers’ cards through their identity layer. The firm aims to simplify the loyalty-rewards space by linking the customers’ payment cards to the retailer’s offers with a single sign-on and an automated “reward collection” process.

Bish Smeir, CEO, Enigmatic Smile, commented:

“Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association.”

MS Dhoni said:

“I am delighted to represent Enigmatic Smile and Single.id as their exclusive brand ambassador for the rewards space in India. As they launch “India’s largest rewards economy. Enigmatic Smile promises to improve the lives of millions of Indian people by helping them link their cards once ,and collect rewards forever.

“That promise is a simple vow which resonates with me, and one I can stand behind. I wish Enigmatic Smile, all connected retailers, reward programmes, and publishers and consumers every success as we launch this great, and rewarding project together.“

Chandra Bhushan, India Country Head, added:

“Pinelabs, Innoviti and NDTV have come on board with Enigmatic Smile, enabling all their connected retailers to benefit from the brand new Single.id card-linked solution, we look forward to many such associations benefiting the end consumer.“