North American lifestyle and athletic performance brand Oakley has signed a new partnership with esports organisation Envy Gaming.
The partnership will see the organisation’s Halo, VALORANT and Call of Duty teams have Oakley as their jersey sponsor during online and LAN events. The teams will also sport Oakley glasses.
This is Oakley’s first-ever partnership with an esports organisation as it looks to establish itself in the world of esports.
Also Read – Top 10 eSports organisations in the world
Corey Hill, Head of Global Sports Marketing at Oakley, commented:
“The world of esports is continuing to grow and It’s key that we continue to level up our commitment to the world of gaming.
“New athletes are showing up in the scene every day and we pride ourselves in making sure we provide advanced eyewear for gamers of every level. Teaming up with a partner like Envy Gaming allows Oakley to reach talent and build on our offerings in the space.“
Adam Rymer, CEO of Envy Gaming, added:
“Oakley’s commitment to creating positive change, disruption, and the innovative spirit they bring to their products and partnerships is a great fit for what we embody. As more and more athletes, celebrities, musicians, and entertainers – look no further than Oakley’s roster of athletes – turn to gaming as a pastime and competitive outlet, we see an endless runway of opportunities for our partnership.“
Most recently, Envy Gaming had signed a merger with OpTic Gaming, which now sees both parties operate under the same identity.
Fitness brand Boldfit has raised INR 110 Crores in their Series-A Funding from global venture…
Raventós Codorníu joins on multi-year deal Spanish football giants FC Barcelona have announced a new…
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga…
Leeds United Football Club have announced a partnership extension with Adidas, which will thus continue…
With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…
Following are the companies and organisations that serve as sponsors and brand partners to the…