North American lifestyle and athletic performance brand Oakley has signed a new partnership with esports organisation Envy Gaming.
The partnership will see the organisation’s Halo, VALORANT and Call of Duty teams have Oakley as their jersey sponsor during online and LAN events. The teams will also sport Oakley glasses.
This is Oakley’s first-ever partnership with an esports organisation as it looks to establish itself in the world of esports.
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Corey Hill, Head of Global Sports Marketing at Oakley, commented:
“The world of esports is continuing to grow and It’s key that we continue to level up our commitment to the world of gaming.
“New athletes are showing up in the scene every day and we pride ourselves in making sure we provide advanced eyewear for gamers of every level. Teaming up with a partner like Envy Gaming allows Oakley to reach talent and build on our offerings in the space.“
Adam Rymer, CEO of Envy Gaming, added:
“Oakley’s commitment to creating positive change, disruption, and the innovative spirit they bring to their products and partnerships is a great fit for what we embody. As more and more athletes, celebrities, musicians, and entertainers – look no further than Oakley’s roster of athletes – turn to gaming as a pastime and competitive outlet, we see an endless runway of opportunities for our partnership.“
Most recently, Envy Gaming had signed a merger with OpTic Gaming, which now sees both parties operate under the same identity.
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