ESL renews Spotify partnership

Esports and video game entertainment company ESL has announced a partnership renewal with audio streaming subscription service Spotify. 

The renewal agreement is focused on Counter-Strike content, with Spotify continuing to work towards providing the esports community with easy and reliable access to audio experiences.

Spotify will also serve as the Official Partner for ESL’s Counter-Strike German National Championship (the ESL Meisterschaft) and will also be a German broadcast partner for the ESL Pro Tour.

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Benny Eichelmann, Senior Director Global Brand Partnerships at ESL FACEIT Group, commented:

“Together with Spotify we’ve already been able to offer immense value and new engagement opportunities to the hugely passionate German esports community, and we can’t wait for them to experience this next phase in our collaboration. As we head into an exciting new era for Counter-Strike fans we want to hone in on new and exclusive content that will delight hardcore Counter-Strike fans, whilst also continuing to build the connection between the esports-, audio-, and music worlds.“

Heiner Kulmann, Head of Marketing at Spotify DACH, added:

“When it comes to thinking beyond our core business, gaming is – unsurprisingly – high on our list of strategic fields externally. This is why I am beyond excited that our partnership is heading in the next chapter, a partnership. We believe, is particularly fruitful, because both sides understand the benefits of the partner and the added value they bring and the goal that unites us: expanding esports culture. Together with ESL, we are looking forward to giving Counter-Strike fans a home on Spotify, and the opportunity to discover new artists and listen to podcasts like “Talking Counter,” which will be brought solely to Spotify soon.“