This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Everton Football Club (EFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
The Curaçao-headquartered online crypto casino and sports betting platform was announced as Everton FC’s principal front-of-matchday-shirt sponsor with the start of the 2022/23 season in June 2022 as part of a “club-record main partner agreement” that marked the most expensive shirt-sponsorship deal in EFC history.
As Everton’s main partner, the Stake.com branding features on front of the club’s men’s and women’s teams’ playing shirts while also appearing on the screens and media backdrops at Goodison Park (Everton Men’s home ground) as well as across Finch Farm (Everton Men’s training ground) and the club’s digital platforms.
Castore is a Manchester-based British manufacturer of sportswear and athletic clothing. In June 2024, it signed a multi-year partnership agreement with Everton FC to become their technical partner.
The partnership sees Castore supply high-performance playing, training, and travel wear to the club, the company having also become the first Founding Partner of the Toffees’ soon-to-be home, Everton Stadium, at Bramley-Moore Dock.
As Official Technical Partner, Castore provides kits for the Everton men’s, women’s, and academy squads.
Everton FC announced a long-term extension and expansion of their deal with Fanatics in February 2019. This new deal saw the club adopt the global apparel and merchandise company’s v-commerce model, helping them improve fan experience.
The deal also includes plans for a “world class” store at the club’s new stadium. Fanatics already operates Everton FC’s outlets at Goodison Park, within the city of Liverpool, and official online store.
Everton FC signed a deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
Via Socios.com, EFC offer their fans a chance to obtain Fan Tokens ($EFC) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.
In March 2023, Everton in the Community, the club’s charity arm, officially opened The People’s Place—a purpose-built mental health and wellbeing hub. The club thanked Socios.com for the contribution it made for this project via its own charity arm, Socios Supports.
The Beverly Hills, California-based American ticket sales and distribution company was announced as the club’s Official Ticketing Innovation Partner in June 2023.
The deal entails covering Everton FC’s “transition to the new Everton Stadium, which is currently under construction and due for completion in the 2024/25 campaign”. Ticketmaster’s “3D Virtual Venue” tech is supposed to offer a VR-based solution to the fans while booking their tickets for games held at Goodison Park and later Everton Stadium.
The Maidenhead-headquartered British online-only watch company was announced as the Official Global Timing Partner of the Everton senior men’s team in June 2022.
Apart from branding rights, the multi-year partnership entails Christopher Ward working with the club to create money-can’t-buy experiences for their fans as well as contributing to Everton in the Community.
In September 2023, the club announced an expansion of their partnership with Christopher Ward, which entailed coverage of their senior women’s team via back-of-matchday-shirt sponsorship and “money-can’t-buy” experiences.
Headquartered in Israel, eToro is a social trading and multi-asset investment company that focuses on providing financial services. In July 2023, it became the official online trading partner of the Toffees.
Everton FC signed Newton-le-Willows-based English tyre manufacturer Davanti Tyres as their official global tyre partner in August 2017.
This partnership was then renewed and expanded in March 2020, providing Davanti increased branding exposure across EFC assets.
The two last renewed their partnership in August 2022—a multi-year deal.
Everton FC confirmed Red Bull as their official energy drink partner as part of a multi-year partnership agreement announced in September 2024.
As per the deal, Red Bull receives extensive branding opportunities inside the club’s Finch Farm training complex, across bottle carriers, bottle coolers, and ice boxes, as well as both the home and away fixtures of their men’s first team. The global energy drink giant also enjoys a significant presence at Goodison Park via pitch-side LED boards, which is to continue at their new stadium at Bramley-Moore Dock.
Everton FC announced a partnership with tech provider SmartFrame Technologies in September 2024, roping it in as their official photography and image-streaming distributor.
The deal hands the club ownership of their official images and all associated copyright while providing better and high-quality imagery to their fans. Everton will also get additional commercial revenue from SmartFrame’s ad tech solutions, which also facilitate occasional advertising and sponsorship placements within images.
Everton FC signed Carling on a long-term deal back in July 2017.
The deal has seen Carling act as the club’s official UK beer partner, thus enjoying pouring rights at Goodison Park.
Part of British travel management company Clarity Travel, Clarity Sports was announced as Everton FC’s Official Team and Business Travel Partner and Match Break Partner in January 2021 on a multi-year deal.
As the club’s Official Team and Business Travel Partner, Clarity oversees the management of Everton FC’s matchday and business travel plans. As their Match Break Partner, Clarity’s sporting arm Sportsbreaks.com offers EFC fans “Match Break” packages that include an official ticket and a choice of overnight accommodation for home matches covering all tournaments the Toffees compete in.
Ahead of the 2022/23 season, Sportsbreaks.com was announced as the Official Match Breaks Supplier of the club for the entire season, continuing the role it played the season before. The two again announced a multi-year extension of their partnership in June 2023.
The Salford, Manchester-based men’s formalwear brand was announced the club’s official formalwear partner in August 2022.
Apart from branding rights, the multi-year deal entails Marc Darcy providing bespoke formal wear for the players of the Everton senior men’s team as well as “exclusive competitions, offers and discounts” for the Everton fans.
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