Everton FC team up with Strauss

Everton Football Club have announced a multi-year partnership with German workwear brand Strauss, which has come on board as their first-ever Official Workwear Partner.

The partnership will see Strauss enjoy prominent pitchside-LED and big-screen branding at the Toffees’ home stadium, the Hill Dickinson Stadium, on matchdays, as well as across the club’s official digital channels.

The two parties have also pledged to work on “bespoke” Everton-focused activations over the course of the partnership.

Mark Rollings, Chief Partnerships Officer at Everton FC, said:

“Strauss is a globally-recognised leader in performance workwear, and we are proud to welcome such a prestigious and creative brand as our first Official Workwear Partner. Their commitment to quality, innovation and international reach aligns perfectly with Everton as a global platform for brands and our passionate worldwide fanbase. This partnership brings a respected brand into a new commercial category for the Club and strengthens our expanding portfolio of world-class partners.”

Henning Strauss, CEO and Chief Brand Officer at Strauss, added:

“For the past two years, we have been intensifying our international expansion and realigning our sponsorship portfolio accordingly. Partnering with Premier Leagues teams like Everton makes perfect sense in this respect, especially when the club and its history reflect our pioneering spirit, first-mover attitude, and appreciation for skilled work.”