Esports World Cup Foundation inks deal with Barn’s Coffee

The Esports World Cup Foundation (EWCF) has announced a partnership agreement with Barn’s Coffee, which comes on board as the Exclusive Coffee Brand for the upcoming Esports World Cup, set to be held in Riyadh, Saudi Arabia.

As per the agreement, Barn’s Coffee will put up a booth at the Esports World Cup to give refreshments for the attendees, while also “adding a touch of welcoming Saudi Arabian hospitality to the international celebration of gaming culture and esports”.

Mohammed Al Nimer, Sales Director at the Esports World Cup Foundation, commented:

“We are happy to announce Barn’s, one of the most loved coffee brands in the Kingdom, as a Main Partner of the Esports World Cup. The Esports World Cup provides an ideal stage for brands like Barn’s to connect with a passionate, expanding audience, right at the heart of gaming and competition. Joining forces with a beloved, authentic brand like Barn’s is a clear sign of the EWC’s  commitment to nurturing impactful collaborations that put our fans, and their experience, at the forefront of everything we do.“

Mohamed Al Zain, CEO of Barn’s Coffee, added:

“Our collaboration aims to leverage the national and global exposure of the Esport World Cup to support the 2030 Vision, which seeks to foster an inclusive and sustainable esports ecosystem. By offering authentic and delightful products, we aim to enhance the gaming experience for the community of gamers, while also bringing Barn’s closer to the youth and their modern lifestyle.“