Extreme E renews deal with Continental

Extreme E renews Continental deal

January 18, 2024

Electric off-road racing series Extreme E has renewed its partnership with tyre manufacturer Continental, which will thus continue on as the series’ Official Tyre Supplier and Founding Partner. 

Continental is donating around 400 square metres of rubber paving stones made from Extreme E racing tyres to build a basketball court in Hanover, Germany, as part of the deal to highlight its sustainability efforts. 

The fourth Extreme E season gets underway from February 17, 2024, in Jeddah, Saudi Arabia. 

Ali Russell, Managing Director, Extreme E, commented:

We are thrilled to extend our partnership with Continental, not only as our founding partner but it is an organisation that shares our commitment to environmental sustainability and innovation. Continental’s continued dedication to creating bespoke tires that perform exceptionally in the world’s harshest terrains aligns perfectly with our mission to drive change through motorsport. Their unwavering support plays a pivotal role in the success of Extreme E and the message we aim to convey.

Claudio Toldi, Head of Marketing Communications EMEA, Continental, said:

We are looking forward to entering another exciting season together with Extreme E. With our tire, the Extreme E CrossContact, we guarantee the participating teams perfect performance on all kinds of surfaces and challenges, no matter where the races take place. The electric off-road racing championship series is the ideal platform for us to test new tire technologies and developments before their series launch for the passenger car sector. In 2022, for example, we tested our ContiRe.Tex technology for the first time in the Extreme E tire.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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