This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2026 FIA Formula One World Championship season.
Petronas
In December 2009, after it was announced that Mercedes would return to F1, Malaysian state oil and gas company Petronas was announced as the title sponsor of the German team. The initial deal was of five years and was renewed in 2014 in a multi-year agreement.
As part of the deal, the Petronas logo is visible on the cars of both the drivers and their race suits.
The 2014 renewal saw the partnership expanded and the team renamed to “Mercedes AMG PETRONAS”. Petronas not only sponsors the team financially but also supports them technically and provides fuel.
The latest extension was announced by Mercedes and Petronas in September 2022, which includes the title and the technical partnership with the new deal taking effect from the 2026 season.
INEOS
In February 2020, Mercedes F1 signed a five-year deal with petrochemicals firm INEOS. The deal was reported to be worth £20 million per year.
The deal puts the INEOS logo on the Mercedes cars.
In December 2020, both parties expanded the partnership as INEOS acquired a 33% stake in the Mercedes team.
CrowdStrike
In February 2019, cloud-delivered endpoint protection provider CrowdStrike signed a five-year deal with Mercedes F1.
The deal sees the team use CrowdStrikes tech at their headquarters in Brackley to protect them from cyber-attacks.
CrowdStrike is Mercedes F1’s Official Cyber Security Provider and Partner.
In November 2025, George Kurtz, CEO and founder of CrowdStrike, acquired a 15% stake in the holding company that owns one-third of the Mercedes-AMG Petronas F1 Team, elevating the status of CrowdStrike to a Principal Partner.
Microsoft
This partnership will see the Microsoft brand logo on the Mercedes-AMG Petronas F1 cars and tracksuits of both drivers.
Microsoft will collaborate with Mercedes-AMG Petronas F1 team in helping them with performance related innovative technology.
“Microsoft Azure and its AI capabilities will expand the Team’s existing high-performance computing and data capabilities, both the factory and trackside, with scalable cloud and AI resources supporting simulation workloads, performance analysis, race strategy modeling and cross-team analytics. The flexibility and agility of this platform will help ensure engineers and strategists have real-time insights available at the moments that matter most.”
UBS
Swiss multinational investment banking and financial services company UBS has been an Official Partner of the Mercedes team since August 2010.
In Sep 2024, both parties signed a further renewal of their multi-year partnership.
TeamViewer
In March 2021, German software tech company TeamViewer signed a five-year deal with Mercedes F1 which will run until the end of the 2026 F1 season.
The deal sees TeamViewer enjoy branding across both the car and the race suit of the Mercedes F1 drivers. The two parties also work towards the goal of net-zero emissions.
Hewlett Packard Enterprise (HPE)
In June 2018, Hewlett Packard Enterprise joined forces with Mercedes F1.
The deal sees HPE work with the team to enhance their operational efficiency, car performance, and overall tech capabilities. The team also benefits from HPE’s advisory services such as HPE Pointnext and other software solutions.
The deal also has a long-term tech roadmap in place, with phased product and process implementation planned across Mercedes F1’s factory and trackside operations.
IWC Schaffhausen
Swiss luxury watchmaker IWC Schaffhausen has been a long-term partner of the team’s performance brand AMG—since 2004.
In 2013, IWC Schaffhausen announced a new partnership with the Mercedes team, which saw it become their Official Engineering Partner.
Both parties renewed the partnership in 2014 to run until 2018, following which it was extended once again in February 2022.
Marriott Bonvoy
In June 2019, The Ritz-Carlton Hotel Company signed a multi-year partnership agreement with the Mercedes team, which saw it become their first Official Hotel Partner.
The partnership allows Marriott Bonvoy members to interact with the Mercedes F1 drivers and enjoy other exclusive on-track VIP-hospitality.
Brand logo for Marriott Bonvoy will appear on the two drivers race suits. Additionally, Marriott Bonvoy will be the team’s first partner brand to feature on the car’s halo.
AMD
High-performance computing company AMD signed a multi-year deal with Mercedes F1 in February 2020.
The deal puts the AMD logo on the Mercedes F1 car (on the side of the cockpit) and also on the race suit, team clothing, and engineering station.
As per the deal, Mercedes F1 uses AMD’s commercial solutions, which include AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimise their various work streams.
Akkodis
A tech powerhouse created by AKKA and Modis, Akkodis was announced as an Official Team Partner of Mercedes F1 in March 2022.
The partnership sees the tech company provide the team with its technology and digital engineering offerings. The two parties also work together to create a carbon-neutral and sustainable world. The Akkodis branding is also visible on the Mercedes race cars.
Akkodis also acts as the Official Engineering Partner of the Mercedes-EQ Formula E Team.
Solera
Vehicle lifecycle management company Solera announced a multi-year partnership agreement with the German team in January 2023.
The partnership sees the two parties work towards automotive innovation, with Solera enjoying branding presence on the Mercedes F1 race car, left sleeve of the drivers, pit crew overalls, and team clothing. The company also has branding on the trackside partner displays and inside the team garage.
Sherwin-Williams
Mercedes F1 announced paint and coating manufacturer Sherwin-Williams as an Official Team Partner in February 2023.
The partnership sees Sherwin-Williams serve as Mercedes F1’s official supplier of automotive paints and coating for their race cars.
Einhell
In November 2022, ahead of the season finale of the 2022 Formula One season in Abu Dhabi, Mercedes F1 roped in cordless power tools and garden equipment manufacturer Einhell as their Official Tool Expert.
The partnership sees Einhell provide the team with its range of cordless tools, while also gaining brand visibility on their race car, driver race suits, and team uniform.
G42
UAE-based artificial intelligence (AI) and cloud computing tech company G42 was announced as an Official Partner of Mercedes F1 in February 2023.
The partnership sees the team use G42’s software and solutions for critical insights. Additionally, the agreement also focuses on talent development programmes, joint training, and innovation workshops. The G42 logo is also present on the Mercedes race car, the driver race helmets, and the team garage during race weekends.
In November 2023, during the Las Vegas Grand Prix, Mercedes F1 announced a multi-year deal with private messaging service WhatsApp, which came on board as the team’s Official Messaging Partner.
The agreement has seen the team launch their own WhatsApp channel, through which both parties work on giving the fans exclusive team content and engagement opportunities.
SAP
In November 2023, SAP inked a multi-year deal with Mercedes F1 to “accelerate operational efficiency and unlock new data insights to deliver performance gains” starting from the 2024 F1 season.
Snapdragon
Qualcomm inked a multi-year partnership agreement with Mercedes F1 in February 2023.
The partnership has the team using Qualcomm brand Snapdragon’s platform to create fan engagement experiences, while also using Snapdragon and other Qualcomm tech to increase their digital transformation and build a smart space at their campus in the UK.
The partnership also puts the Snapdragon logo on the Mercedes race car, driver race suits, and senior team personnel clothing, along with garage and trackside branding.
Adidas
As part of the deal, Adidas will design and create racing suits for the drivers and gear for the mechanics and engineers. The partnership will also include footwear and accessories for the team and the fans. Further brand activations will include limited-edition drops throughout the season.
Nu
Mercedes F1 announced a multi-year deal with Digital Financial Services Platform Nu in January 2026.
The multi-year partnership will involve a wide range of innovative on-track and off-track branding and activations for the F1 fans.
The partnership sees Nu branding features on the helmets and overalls of the Mercedes F1 drivers as well as the pit crew overalls and team clothing.
Signify
The aim of the partnership is to make the Mercedes-AMG Petronas F1 team more sustainable, ensure the well-being of the drivers and engineers and provide lighting service for improved trackside viewing.
PepsiCo
In Dec 2025, Global beverage giant PepsiCo inked a multi-year deal with the Mercedes F1 team.
As part of the deal, PepsiCo brought in Gatorade, Sting and Doritos to this collaboration. The partnership will also leverage Mercedes F1 Team’s drivers, George Russell and Kimi Antonelli who will participate in fan engagement activities including behind-the-scenes content and fan-related activations.
Nasdaq
Nasdaq will have a brand presence at every F1 race during the duration of this partnership and they will also collaborate with the team for co-branded content and merchandise.
“As part of the partnership, Nasdaq and the Mercedes-AMG PETRONAS F1 Team will collaborate on storytelling and experiences at the intersection of business, technology, and sports, underscoring the strong alignment between the brands and their audiences.”
Meta AI
As part of the deal, the Meta AI brand logo will feature on the Mercedes F1 racing helmets for both drivers.
The partnership will leverage Meta’s Artificial Intelligence (AI) technology to improve performance in motorsport.
“With Meta AI joining the team, F1 fans will have powerful new tools to enhance their experience both on and off the track.”
Endless
Endless Brake Technology is also an Official Supplier of the German F1 team.
The partnership sees Mercedes F1 use Endless Brake’s RF650 super racing brake fluid technology, which is optimised for the extreme racing conditions encountered at the highest level of motorsports.
Pirelli
Through its overarching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Mercedes F1.
Mous
As part of the deal, Mous will design and create high-performance travel and tech accessories designed for the drivers, engineers and works team along with the Mercedes F1 team fans.
The collaboration was kicked off a Mous x Mercedes-AMG F1 Team Backpack that was designed in collaboration with the team.
BetterUp
In February 2024, Mercedes F1 roped in human transformation company BetterUp as an Official Supplier.
As per the deal, BetterUp works towards enhancing the wellbeing, resilience, and readiness of the Mercedes F1 team members.
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