The Gujarat Titans (GT) have announced an extension of their partnership with Livpure, a wellbeing-focused consumer electronics brand.
The extension will see Livpure remain GT’s Water Purifier and Kitchen Appliance Partner for the 2026 edition of the Indian Premier League (IPL).
Livpure will leverage its partnership with the Titans this year to promote its kitchen appliances.
Rakesh Kaul, Managing Director of Livpure, commented:
“Cricket in India is far more than a sport, it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”
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