F1 Academy announces partnership with Gatorade

F1 Academy, the premier all-female motor-racing series, has signed a multi-year partnership with sports drink brand Gatorade, bringing it on board as an Official Partner until 2030.

The deal will see F1 Academy leverage Gatorade’s sports science and hydration expertise to support the next generation of female drivers. It will have access to the Gatorade Sport Science Institute’s expertise on “personalised hydration strategies, performance testing, and cutting-edge research”.

Starting from the 2026 F1 Academy season, Gatorade will support a young driver on the grid with a bespoke livery and race suit.

To mark the partnership’s launch, Gatorade is sponsoring Wild Card entry Mathilda Paatz at Round 4 of the ongoing F1 Academy season at the 2025 F1 Canadian Grand Prix. 

On the partnership, Susie Wolff, Managing Director of F1 Academy, commented:

“We’re proud to welcome Gatorade to the F1 ACADEMY family. What has impressed me most about Gatorade is how seriously they’re investing in our drivers, not just as athletes, but as individuals with incredible potential. This isn’t a surface-level sponsorship, it’s a deeply hands-on partnership that brings world-class hydration science and performance expertise directly to our paddock. With the world-class expertise of Gatorade not only will our drivers be better equipped to perform at their peak, but they’ll also gain knowledge and tools that will serve them throughout their careers.“

Umi Patel, Vice President of Marketing Innovation and Hydration Brands, PepsiCo, said:

“Partnering with F1 ACADEMY is a powerful moment for Gatorade. Motorsport is one of the most physically demanding sports on the planet, where optimum hydration can be the difference between winning and losing. This partnership allows us to bring our decades of sports science expertise directly to the next generation of female drivers. By supporting young women at the start of their motorsport journey, we’re not just setting them up for success at such a pivotal part of their career, we are encouraging them to see what is in them and fuel their drive and ambition for success. That’s what our Fuel Tomorrow initiative is all about.“

Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo, added:

“At PepsiCo, we believe in the power of platforms and partnerships to shape the future of sport – and to do so with purpose. This partnership with F1 ACADEMY and our wider worldwide partnership with F1, one of the world’s fastest growing sports, is a bold step forward in our mission to fuel fandom, create culture-driving moments and incredible brand experiences on a global scale.“